For many couples today, a trip to the movies is more than just a night out. It’s a shared experience. But with time, cinema halls evolved from the only place to catch a film into a choice among many in the age of OTT. Walking into a theatre today invokes both nostalgia and new-age ritual. In the 1990s, going to the movies was an event. Sanjay Solanki, 56, recalls his first date watching
Kabhi Ha Kabhi Na (1994) in Ahmedabad, where simply standing in a long queue for tickets and sharing the screen’s glow with his partner made the evening magical. “My partner’s presence made it special and unique. The way she dressed — it was our first movie date together,” he recalls. Back then, cinema houses were informal, noisy spaces where the joy of romance was stitched into the experience itself. The songs, the darkened seats, the wait in line. He adds, “Earlier it was just screening, that’s it… we had to stand in big queues. It was a headache those days, but we have that experience too.”
For Dinesh Sharma, 55, remembers how audiences cheered and whistled together, turning a movie outing into a communal celebration of emotion and connection.
For him “cinema was not just entertainment — it was a bridge between hearts.” He remembers how “shared glances in the dark” and “passing a cold drink” built romance slowly. He says, “There were no typing… notifications — just real anticipation.” Aadding that while connection hasn’t weakened today, “it has just become faster.”
The mall-date generation
Somewhere between those long queues and today’s QR-code scans, romance changed rhythm. The waiting has shortened, the screens have multiplied, and privacy has moved from the balcony seat to the bedroom couch. Yet the instinct remains the same — to sit beside someone, share a story, and come out holding a memory.
According to a survey by YouGov, urban Indians between 18–29, the story is a mix of screens, both big and small. Statistically, this group is the most likely to use OTT platforms to watch new films, indicating that convenience is now a strong competitor to cinema halls. Respondents in the 18-29 age group were most likely to say they watched new films on OTT platforms (at 57%) in 2022, while the 40 plus adults were more likely than others to watch them on TV (26%) or in theatres (19%). Notably, residents in South India were more likely to say they watched newly released films in theatres as compared to residents of other regions (at 22%).
For Millennials, cinema became part of a larger dating ritual. Karan Sharma, 31, who began dating his partner in 2015, says theatres were “a very crucial part of how we dated in the beginning.” It was never just about the film. “We used to plan the whole day around it. Meet at the mall, grab coffee, walk around for no good reason… The movie was just an excuse to spend time together.” His wife, Bisakha Das, adds that even today, a Valentine’s plan often includes a film followed by dinner. “It’s simple, stress-free, and feels nostalgic like our early dating days.”
Yet for those who choose cinemas, the experience retains emotional weight. Paras Jain, 29, and his partner find theatre dates intentional. The shared reactions, laughs and silence of a darkened room feel more “real” than watching at home. He says, “that experience is different altogether and OTT can never match it.” Yet he admits OTT nights feel more intimate. “In terms of intimacy, OTT nights feel more personal, but theatre dates feel more romantic and memorable.”
Will romance survive the algorithm?
For Gen Z, the theatre is less about romance and more about shared energy. “Movie theatres feel like a bonding space,” says Anmol Mishra, 24. “When you come out of the theatre, there is excitement and a shared sense of liking or disliking the film. That mutual feeling itself is romantic.” Still, he menitons that digital platforms may take over because they offer “a more private and comfortable space.”
Despite the evolution, cinema retains its pull as both social and romantic ground. After all, it isn’t just about the film, it’s the shared experience that spans generations. From long queues and hand-held anticipation to strategic ticket bookings and whispered critiques in the dark.
Cinema was a kind of privacy place to meet and be together. Romantic songs play a vital role in building up your romance. Lyrics played a major role in building romantic connections but today’s music sounds crazy with no meanings. ~Sanjay Solanki, 56, Ahemdabad, Self-employed (Businessman)
For me, cinema halls are deeply connected to memories because I got the chance to watch my first movie in a theatre very late in life bit it was torally worth it. I used to bunk college and go for movies with my friends back then. So, going to the movies always felt like an occasion, something you looked forward to. ~Paras Jain, 29, based out of Delhi, Public Relations Consultant for Technology brands